SELL TO BRUNEI'S FASTEST-GROWING FITNESS AUDIENCE

Join Brunei Fitness Festival 2026

29 July – 2 August 2026 | Bridex Jerudong, Brunei Darussalam

For five days, Brunei Fitness Festival will bring together athletes, fitness enthusiasts, families, wellness seekers, food lovers and active consumers from across Brunei and the region.

Join the largest fitness and food movement in Brunei's history. Sign up now:

APPLY NOW!

man in orange t-shirt and black shorts running on road during daytime

WHAT MAKES BFF DIFFERENT?

We are building an EXPERIENCE — not just booths.

BFF features:

The AIS HUNTR GAMES Fitness Race
Powerlifting Challenge
Obstacle Course Challenge
Community fitness sessions
Celebrity appearances from Netflix Physical Asia contenders
Family zones & entertainment attractions
Lucky draws & massive giveaways

Meaning:
People don’t just “walk through.”

They stay.
They engage.
They spend.

Massive Marketing Engine:

Online: Influencer partners, TikTok "Blitz" campaigns, and targeted SMS and WhatsApp broadcasts.
Offline: 1,200 National radio spots, highway billboards, and placements in every public attraction in Brunei

Home of HUNTR GAMES

At the heart of Brunei Fitness Festival is HUNTR GAMES, Brunei's first hybrid fitness competition.

Athletes from across the region will gather to compete in a demanding test of endurance, strength and resilience.

Competitors don't arrive alone.They bring training partners, gym communities, supporters, friends and families—creating a highly engaged audience that spends hours immersed in fitness culture.

For brands, that means direct access to the consumers most likely to purchase fitness and wellness products.

International Athletes, Influencers & Fitness Leaders

BFF will feature appearances from elite athletes, fitness personalities and respected figures within the regional fitness community.

These guests help attract highly engaged attendees while generating additional media attention and social sharing throughout the festival.

Fitness creators, lifestyle influencers and digital personalities will be producing content throughout the event, creating additional exposure for participating brands and exhibitors.

Every booth becomes an opportunity for organic social media visibility and customer discovery.

APPLY NOW!

WHO WILL YOU MEET?

BFF attendees aren't random foot traffic.
They are people already interested in improving their health, fitness and lifestyle.
Expected audience includes:
• Gym members
• Runners
• Hybrid athletes
• Cross-training enthusiasts
• Wellness seekers
• Young professionals
• Families
• Students
• Health-conscious consumers
• Sports communities
• Corporate wellness participants
Why This Matters?
These are consumers who already spend money on:
✓ Activewear
✓ Supplements
✓ Healthy food
✓ Fitness memberships
✓ Wellness services
✓ Recovery products
✓ Sports equipment
✓ Health experiences
Your ideal customers are already here.

A Highly Relevant Audience

Become a founding vendor

APPLY NOW!

Potential Revenue Scenarios

Activewear Brand

60 transactions

Average purchase: BND75

Potential revenue: BND4,500

Supplement Company

100 transactions

Average purchase: BND50

Potential revenue: BND5,000

Healthy Food Vendor

350 transactions

Average purchase: BND12

Potential revenue: BND4,200

Fitness Service Provider

30 customer sign-ups

Average customer value: BND500

Potential revenue: BND15,000

Actual results vary depending on product category, pricing and activation strategy.

AMONG THE BRANDS

FLOOR PLAN

LOGISTICS & INTERNATIONAL SUPPORT

Seamless Logistics: Official freight-forwarding partners to move your stock from Miri, KK, KL, Bangkok , Jakarta, Singapore or anywhere directly to Bridex.
Customs & Immigration: Guided support for Baitul Mal (for food) and MOH/AITI certifications (for supplements/tech). We provide the "BFF Vendor Guide" to fast-track your permits.
Turnkey Booths: Walk-in ready shells with power, Wi-Fi, and storage solutions so you can focus on sales, not construction.